Honda Loves You Back

– Jordan

Honda is giving back to its fans with its “Honda Loves You Back” campaign. The campaign finds Honda owners and finds a unique way to give back to them for loving Honda. Their latest stunt helps a not so well known band get their dream gig.

“Monsters Calling Home recorded, shot and edited an entire music video in their Hondas. We think that’s pretty rad. So we’re doing everything we can to make them famous. You can help too.”

The video, which was posted yesterday, has already recieved over 660,000 YouTube views.

Why I’m curious:

What I really like about this campaign is Honda completely integrated approach online. They have utilized all their social channels to get as much exposure as possible. From Facebook to Youtube ads, with the amazing video they produced this project was bound for success.

Check out their FB to look at campaigns from previous years: http://www.facebook.com/Honda

Advertisements

Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s