BuzzFeed is a modern publisher, but that doesn’t mean it’s without an appreciation for the past.
With its newest section, Rewind, BuzzFeed takes users back to the decade of their choice by serving up archived content of classic images. Posts include subjects like an infographic giving the history of the Legend of Zelda; unappreciated fashion trends throughout history; and photos of 1980s Olympians rocking feathered bangs and other unfortunate hairstyles of those times.
“The images are in public domain and often interesting archives that live obscurely on the Internet,” Buzzfeed’s managing editor Scott Lamb said. “The originality will come in what things we’re plucking out and in that sense, what archives and access to old material we can get that doesn’t exist already online.”
For the launch, a BuzzFeed app will turn back your Facebook pages to the halcyon days of Geocities and MySpace.
Why I’m Curious:
As Josh Sternberg wrote, GE is a launch sponsor, but there’s plenty of opportunity for brands. Since the company’s ad model is sponsored content and content marketing, brands, especially those with long histories, can bring readers back to a different era. For instance, Coca-Cola ads from the 1940s or a Sears & Roebuck catalog from the 1890s.