From The Verge:
Now UStream is using its broadcasting know-how to let you share video to your friends’ Facebook News Feeds with a new mobile app called BFF, or “Broadcast for Friends.”
After you give the app the go-ahead to use your Facebook account, it uses some onscreen arrows to call out all of the UI elements (not that they’re difficult to figure out), then immediately lets you start recording. When you tap the big “Broadcast” button to get going the app first tests your network to make sure you have the bandwidth to stream video, then asks who you want to broadcast to — just yourself, your friends, or the general public. Choosing the latter two will add a post to your friends’ News Feeds that they can click to watch the stream, just like playing any other embedded video. The audience can then like the stream or comment on it; events that show up as notifications to the person doing the broadcasting. After the broadcast is over, BFF follows the Ustream model by leaving a persistent version of the recorded video in its place.
Why I’m curious:
While we’ve explored several other instant video-to-social-sharing tools in the past, like Color, this appears to be one of the first from a large videostreaming company. Also, a key difference is BFF’s ability to support broadcasts much longer than the 1-minute limit of its competitor, and BFF supports unlimited viewership — something that makes it stand way above Color from a branding perspective.
This opens up the live-video broadcasting platform to the consumer, and for big companies, this is the newest offering for UGC. For events that hold real-time urgency, this is something to definitely try.