Why yes, two more new ways of social networking arrived this week, but both are courtesy of the same crew: Twitter co-founders Biz Stone and Evan Williams (along with another early Twitterian, Jason Goldman). Branch and Medium both launched this week, with some mystery and fanfare, via the Obvious Collection.
Branch aims to extend a social conversation (say, like branches – ahem – on a tree) while Medium attempts to (in the words of their founders), “[rethink] publishing.” I could go on trying to describe them both without an account, but I’ll save you the pain. Watch a little something on Branch:
And while there’s no video for Medium, offhand it looks and seems to function as though Tumblr and Pinterest had a lil’ tech baby. You can read a little something on Medium here.
Both are currently only accessible with a Twitter account.
Why I’m Curious
More social networks, hooray! Pretty big aims in a crowded market, but as a regular user and fan of Twitter, I’m interested. There seems to be a very clear issue with the standard of social networking, Facebook, that tech innovators are willing to explore and refine. As head of Branch product Josh Miller said, “Between articles, blog posts, and tweets, the internet is dominated by monologues. So we want to build a home for dialogues online, by combining the intimacy of a dinner table conversation with the power of the internet.” I’m just not sure what will pick up and why, and whether Facebook is still king due to ubiquity or what. But hey, it can’t hurt to try. And of course, keep an eye on the Obvious Corporation for more in the future.