To release his new album, the artist Beck has chosen to use one of the most traditional forms there is: sheet music. That’s right: no mp3 files or physical CD. Rather, twenty new songs never released or recorded will be bound in a hardcover book featuring full color illustrations. Songreader is an invitation to fans to play, record and capture his music.
Why I’m Curious:
We’ve seen a number of musicians use digital in innovative ways to launch their records or reward their fans. This tactic implores the user to use increasingly creative and digital means to get the music. Beck fans will no doubt create videos, take photos, join communities, tweet, and more — creating content on a scale beyond what Beck alone could produce. And they’ll have a physical object more meaningful than any piece of plastic.