Continuing the latest in crowdsourcing comes the crowdsourced music video. Both Ellie Gouldin and Jason Mraz are getting their fans involved by getting them to create the content for their new music videos.
Ellie has used Instagram to collect a series of photographs with the direction that fans submit photos that depict a word or lyrics from the song. (Mashable)
Jason has turned to twitter to get fans to tweet using the hashtag #mrazingthevideo. Jason will choose his favorite video ideas and then pass them on to his director to incorporate into the video. (jasonmraz.com)
Why I’m curious:
Although they are similar ideas I like the specific use of different platforms for their crowdsourced inspiration. I am curious to see which ones fans like better as one uses actual user submission and another is simply an interpretation of the idea.