A new photo feed, This is Now, uses Instagram geo-location tags to tell visual stories of city life at anygiven moment.
When you want to know what your friends are doing, there’s a good chance you’ll check their Instagram shots. Now, if you want to know what your city is up to, you can turn to This Is Now, a new Instagram photo-feed, which filters content by city.
This is Now is currently available in five cities – San Paulo, New York, London, Sydney and Tokyo.
Not surprisingly, London has been filled with shots of the Olympics, while New York has been snapping shots of morning rituals and commutes.
Why I’m Curious
People visit social networks to find out information from people they know personally, or celebrities and influencers they know of. However, rarely does someone proactively look at photos and tweets of someone they have never even heard of.
I think it’s an innovative way to step back and see how many people are using Instagram to document their lives, as well as what’s trending in various cities around the world in a visual way.