The Gatwick Express train travels nonstop between London’s Victoria Station and Gatwick Airport in what is roughly a 30-minute trip. Now, offered exclusively to customers who buy their tickets online, the free Gatwick Express Tracks include three custom-recorded musical interpretations of the journey from recording artists Philip Sheppard, Benga, and The Milk.
Why I’m Curious:
Arguably the worst part of commuting is the mundanity of sitting without stimuli. What the Gatwick Express has done is made the trip more enjoyable for its online consumers by offering music downloads — something that makes a trip go by much faster. For travel and transportation brands, this add-on is a relatively small cost to potentially improve the worst part of the experience.