Like a box of Sharpies. But on your phone. For your brain. Or something.

This is a quick one kids. Have you heard of Highlight? It’s another social discovery app that helps you find out more about the people around you, providing said people have the very same app as you. In the words of the creators themselves (I said this was a quick one…):

“If someone standing near you also has Highlight, their profile will show up on your phone. You can see their name, photos of them, mutual friends, and anything else they have chosen to share. When you meet someone, Highlight helps you see what you have in common with them. And when you forget their name at a party a week later, Highlight can help you remember it.

As you go about your day, Highlight runs quietly in the background, surfacing information about the people around you. If your friends are nearby, it will notify you. If someone interesting crosses your path, it will tell you more about them.”

The app also includes links to each person’s social network presences, allowing you to track ’em down there, too, and uses Facebook Connect to get the whole registration thing started.

Why I’m Curious

Many, many apps have been here before, and I’m not quite sure of the differentiating factor. What is consistent though, is the usage barrier. How willing are we to put ourselves out there for others to find just by proximity? And upon meeting someone, wouldn’t you just look each other up on Facebook on the spot? What this app does do is tie together other fragments of social media in an effort to provide a full experience – something which Facebook (for example, since it’s the biggest) hasn’t been able to pull off just yet.


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