–Ariana
Some brands are increasingly leveraging online tools that allow them to identify and reward key influencers, expecting to turn them into advocates.
For example,
- Klout scores: People are now curating lists of the most influential bloggers by Klout score—The Palms Hotel in Las Vegas, for example, is providing perks to guests based on their Klout score.
- Twitter: By the end of the year, Twitter said their new analytics (http://mashable.com/2010/09/23/twitter-real-time-analytics/) will provide influence scores for every user—Virgin Airlines offered free flights on a new route to people with high influence scores on Twitter.
Why I’m Curious
Because of its potential implications…
Once these scores go mainstream — and it’s already happening — everybody is going to want a number … a high number. Why? Because personal branding now starts with social influence. Your social score may ultimately be more important than your resume when getting a marketing job. The Harvard Business Review said that creating a robust online presence is the first step toward building a C-suite personal brand.
About the Klout Score: this is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.—True Reach is the size of your engaged audience and is based on those of your followers and friends who actively listen and react to your messages. Amplification Score is the likelihood that your messages will generate actions (retweets, @messages, likes and comments) and is on a scale of 1 to 100. Network score indicates how influential your engage audience is and is also on a scale from 1 to 100. The Klout score is highly correlated to clicks, comments and retweets.
Read the article here.
Curious Fridays 